Handsome Brook Farms
Challenge: Justifying Premium Pricing
We dove into the challenge of convincing consumers why shelling out extra for Handsome Brook Farms' eggs is not just a purchase, but a contribution to ethical farming. The campaign strategy was clear: link every dollar spent to tangible, ethical practices that deliver guilt-free, organic eggs. This approach aimed to resonate deeply with eco-conscious shoppers who prioritize sustainability over cost.
Art Directors: Chris Schmidt & Nicole Stawski
Morning commuters who are empathetic to the planet will be stopped by our bright, earthy colors, egg-thical farming practices, and clever yolks.
Two adjectives and two nouns is all our billboard needs to show passerby what Handsome Brook Farms is all about.
With all the different ways HBF tries to make farming more ethical and sustainable, it only makes sense to have a magazine ad that provides consumers even more information about why our eggs are better and more “eggthical” than other brands.
What better way to protect and carry your eggs than with one of Handsome Brook Farms egg carriers, made of 100% recycled materials.
Eating HBF eggs fuels your body, and supporting us fuels the fight for a brighter, greener Earth.