Handsome Brook Farms
Challenge: Why should consumers spend extra money on farm eggs?
Handsome brook farm eggs are produced by chickens raised in an ethical way using ethical farming practices. By purchasing the handsome brook eggs consumers are able to feel better about themselves.
Art Directors: Chris Schmidt & Nicole Stawski
Morning commuters who are empathetic to the planet will be stopped by our bright, earthy colors, egg-thical farming practices, and clever yolks.
Two adjectives and two nouns is all our billboard needs to show passerby what Handsome Brook Farms is all about.
With all the different ways HBF tries to make farming more ethical and sustainable, it only makes sense to have a magazine ad that provides consumers even more information about why our eggs are better and more “eggthical” than other brands.
What better way to protect and carry your eggs than with one of Handsome Brook Farms egg carriers, made of 100% recycled materials.
Eating HBF eggs fuels your body, and supporting us fuels the fight for a brighter, greener Earth.