Darn Tough

Most hiking socks promise to be tough, but they still leave you blistered and sore after trekking through harsh terrain. Darn Tough breaks that pattern with ultra-soft Merino wool that cushions and protects your feet, preventing blisters no matter how harsh the trail gets. This campaign speaks to outdoor adventurers who want to conquer every trail without worrying about blisters or sore feet.

Art Directors: Sydney Harsh & Derrick Brown

A double-page spread to be placed in outdoor magazines about hiking, snowboarding and other outdoor activities.

This hiking ad will be placed in and around cabins and hiking trails to target this specific consumer audience.

This snow ad will be placed in and around ski lodges and snowy hiking trails to target consumers who enjoy snowy activities.

Our consumers also live in the city and sometimes travel for their outdoor activities, these large-scale outdoor ads are for them.

This outdoor board to be placed in and around hunting and hiking locations, showing consumers the socks they want to wear on their next outing.

These billboards located on the drive to popular tourist destinations will use the backdrop of these mountains to show that even these popular destinations will become like Merino wool when wearing Darn Tough.

Think you can handle the heat? Take the Merino Challenge and put Darn Tough socks to the ultimate test. From turf to tech, we’re tracking your every step—sweat, temperature, and toughness included.