The Black Flag Roach Motel
Challenge: How do you get people to deal with pests before it’s too late?
Black Flag Roach Motels trap pests hiding out of sight before they multiply into an infestation. By offering an easy, invisible solution, Black Flag helps homeowners address problems early and feel more confident in their spaces.
Art Director: Abigail Shavers
Out of home ads will appear in high-traffic areas of cities.
These social posts will be posted on their instagram page.
We will feature huge prints of cockroaches on busy streets in cities, which instills an element of fear into pedestrians and drivers about bugs and makes them think about what bugs could be invading their homes.
Will be placed in home & lifestyle magazines, DIY/pest control sections, retro-themed or graphic novel-style publications.