The Black Flag Roach Motel
Avoiding your problems can turn them monstrous. This campaign adopts a vintage horror movie aesthetic to illustrate this idea about pest problems hiding in the shadows and growing larger like Hollywood monsters. By implementing Roach Motel from Black Flag you can avoid this mutant issue and face your pests head on.
Art Directors: Abigail Shavers & Kate Acra
The magazine will be placed in publications that cater to homeowners, renters, and people who care about home upkeep and cleanliness.
These social posts will be posted on their instagram page.
Out of home ads will appear in high-traffic areas of cities.
We will feature huge prints of cockroaches on busy streets in cities, which instills an element of fear into pedestrians and drivers about bugs and makes them think about what bugs could be invading their homes.